Weekly Performance Snapshot
Paid Media Report
StoriePro
Mar 6 – Mar 13, 2026
$283.97
Spend
Total amount spent on ads during this period
12
Leads
People who submitted the lead form on the landing page
$23.66
Cost per Lead
Average cost to acquire one lead
4.63%
CTR
Percentage of people who saw the ad and clicked
Campaign Overview
| Campaign | Status | Impressions | Reach | Freq. | Link Clicks | CPC | LP Views | Video Views |
|---|---|---|---|---|---|---|---|---|
| Lead Gen | 2025 | CBO (IG Placement TEST) | Active | 3,048 | 1,935 | 1.58 | 80 | $2.01 | 71 | 765 |
Ad Set Breakdown
Interior Designers | 1% LAL + Interest
Spend
$86.72
Impressions
909
Reach
704
Link Clicks
21
CTR
5.06%
CPC
$1.89
LP Views
20
Leads
2
CPL
$43.36
Video Views
248
Architects | 2% LAL + Interest
Spend
$197.36
Impressions
2,140
Reach
1,442
Link Clicks
59
CTR
4.44%
CPC
$2.08
LP Views
51
Leads
10
CPL
$19.74
Video Views
517
Ad-Level Breakdown
| Ad | Ad Set | Spend | Impressions | Link Clicks | CTR | Leads | CPL |
|---|---|---|---|---|---|---|---|
| TEST IMAGE #3 - Copy 3 | Architects 2% LAL | $179.67 | 1,880 | 54 | 4.63% | 6 | $29.95 |
| TEST IMAGE #3 - Copy 2 | Interior Designers 1% LAL | $86.77 | 913 | 22 | 5.04% | 2 | $43.39 |
| Mock up Learning | Architects 2% LAL | $15.96 | 228 | 5 | 3.07% | 4 | $3.99 |
| Social Proof Low Data | Architects 2% LAL | $1.22 | 21 | — | 4.76% | — | — |
| Mock up - Copy Learning | Architects 2% LAL | $0.31 | 9 | — | — | — | — |
| Mock up + Portfolio full-bleed Learning | Architects 2% LAL | $0.15 | 3 | — | — | — | — |
| The Offer (w/ test image data) Learning | Architects 2% LAL | $0.08 | 1 | — | — | — | — |
| Pain Point Low Data | Interior Designers 1% LAL | $0.05 | 1 | — | — | — | — |
| Realistic Interior Low Data | Interior Designers 1% LAL | $0.11 | 1 | — | — | — | — |
| Social Proof Low Data | Interior Designers 1% LAL | $0.16 | 1 | — | — | — | — |
| The Offer Low Data | Architects 2% LAL | $0.02 | 1 | — | — | — | — |
Ads with minimal impressions are in early learning or receive limited budget from CBO optimization.
Changes Made This Week
- Mar 9 Created 2 new offer-focused ad variants in the Architects ad set, testing copy that leads with the value proposition alongside the proven test image creative. One variant was deactivated same day after initial test.
- Mar 10 Uploaded 3 new mockup creatives to the account. Created 3 new ads — a laptop mockup, a portfolio full-bleed, and a mockup variant — all placed in the Architects ad set.
- Mar 11-13 New ads approved by Meta and began delivery.
What's Next